In the world of real estate there are countless techniques that agents must perform in order to produce a sale or rental. One of them is the open houseSo, in the article, we are going to explain this marketing technique. The meaning of the term, what is done there and how to organize a visit to a property or property.
What does ‘Open House’ mean in Spanish?
The term open house has the meaning of open house in the most literal translation into Spanish. However, this does not mean that an open house is left at night or something like that. If not, generally refers to a trick of real estate agencies in which they open the houses to everyone. In order for people to know their appraisal and all the corresponding information.
What is an open house in the United States?
In the United States of America the practice of the Open House is very common, so it is very common to see advertising for this type of event. In fact, in the United States, the execution of these activities it is quite varied. Therefore, different types of open houses in different areas, although the one that is best known is related to real estate.
What is a school Open House?
One of the variants of the Open House is the one that is done in the school environment in the United States. In this sense, the open house is also feasible in a school institution. In fact, it is practiced At least once a year as a form of welcome.
At the start of a new school year, each institution holds an Open House in the evenings. Prior to that appointment, the director and teachers send letters or call the parents of the students. The objective is to make a celebration on the occasion of the return to school. In addition, among the characteristics it stands out that it tries to give the niches a night of fun before classes.
There parents are invited to see the facilities of the building and the new teachers. Therefore, a meeting is held where points of view are exchanged and share all kinds of information. Well, create the calendar of the following visits and the activities that will be carried out. As an example, an invitation to an Open House in Mexico.
What is an Open House apartment?
Now, let’s talk about the real estate or apartment Open House, considered the original. Is a marketing strategy and advertising that seeks to attract potential buyers. Well, as in the school environment, a visit to a house or apartment is organized in order to make a sale.
The idea of a home or apartment Open House is to organize a multiple reception. In which they will be given the opportunity to tour the facilities of the house and at the same time, know the competition. Therefore, all possible doubts can be resolved through the information provided by the agent.
What is done in an Open House?
If you want to know how an Open House is done, the first thing you have to do is Know the history of the property. As a real estate agent, you are obliged to investigate all the information about the house or apartment. So if a customer asks something important, you know how to respond.
The second part is the marketing strategy, since advertising is what will attract buyers. In that sense, prepare some pamphlets and paste them around your city. In the same way, use social networks and create banners and images. Do not forget to contact those who asked about the house on previous occasions.
With the day and time set, you have to prepare to make an investment. Well, in many Open Houses they want the property to look inhabited, since that gives an image to buyers from the future. In addition, a good agent seeks to give away certain appetizers, in order to make the meeting more enjoyable. What is done in said meeting is to walk around the place, explaining every detail of the construction, clarify doubts, answer questions and offer the house.
What are the characteristics of an Open House?
Among the characteristics of an open house event, the main one is that it is a free meeting. Remember that the meaning of open house is attract buyers to the property, so the house must look perfect. Another characteristic is that the seller seeks to do a job and generate money, so you have to prepare the information.
How to make or organize an Open House?
If you want to organize an Open House, you must first determine the type of event. If it’s something school, you have to make sure to summon each parent with his children. Likewise, you have to place some games, so that the children are entertained during the meeting. Then it is necessary to organize the calendar of school events.
Now, if you are a member of a real estate company and want to sell a property, you must follow the recommendations in the upper section. That is to say, search for customers, study information and organize the meeting. Do not forget to have the legal policy and have the contracts on hand. Since, it is very likely that someone is interested in the property to get ahead of others.
What can be given away at an Open House?
The gifts depend on the budget you have at the time of running the open house. They are also conditioned if you work alone or for a company, since you could beask for some extra money in the second case. Lastly, consider the time of the meeting. Among the recommendations it is worth mentioning snacks such as cookies, juices and fruit. If you plan several hours and have a sufficient budget, it is fine to have lunch, but the decision is yours.